So I’m participating in this little cyber social trend that most people introduce by saying, “I’ve been tagged.” Well, the truth is, I have been tagged–by David Wescott on the topic of media snackers that Jeremiah Owyang dreamt up. They’re asking if I respect “media snackers,” defined by Owyang as “folks who consume small bits of information, data or entertainment when, where and how they want.”
First let me circle round to PR and say that playing “tag” online can drum up traffic and buzz, thus–I shall participate, and we shall see if we can leverage this game a little (let me also give the disclaimer that I was tagged–ummmmm–a month ago! Sorry!).
Second, let me give you my take on media snacking: I’m a snacker. I don’t have the time or the stamina to get through an entire newspaper. When I read a magazine–I scan, and I rip out the pages that look good for later–just so I can get the rest of the magazine and the annoying inserts that fall out into the recycling bin and out of my subconsious. I have a smart phone to keep me plugged into my business and personal life at all hours. And when I’m not working, taking care of my kids, blogging or scanning the web (quickly) for anything relevant to me–I should be sleeping. I just don’t have the time to digest large amounts of info. I’ve got too much to do in the meantime. So I snack.
Snacking is, after all, the way that fit people digest. The healthiest people snack all day long in six small meals–so I guess I’ll try to maintain that snacking isn’t all too horrible for people like me. I know a little about a lot–and I have Google for the rest.
So what does this mean to you if you are a provider of information to anyone who should care about what you say? Keep it short and relevant. If you are a media snacker–I’ve probably already lost you because I’ve just entered my fifth paragraph.
Happy Snacking!
This entry was posted on Monday, November 19th, 2007 at 11:31 pm and is filed under Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.4 Responses to “Media Snackers”
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November 20th, 2007 at 8:22 am
This is SO me! I actually think this is most people these days anyway. I don’t know anyone that has time to sit down and read the entire newspaper! Also that stack of magazines on my desk that keeps growing has been on the verge of just being dumped in the trash so I can start a fresh and catch up!
November 29th, 2007 at 5:17 pm
Thanks for the write-up on snackers. I’ve always thought it was just ADD or some other trend of the sorts, but by the 5th paragraph as fatigue set it, I was glad to jump on the media snacker term! Relevance and length is key - fluff is for novels. Thanks again
February 14th, 2008 at 3:58 am
Great to see you joining the mediasnacking discussion
Peace
DK
MediaSnackers Founder
March 11th, 2008 at 9:14 pm
[…] I have highly violated a snackable length here and apologize in advance for being […]