How many of you have “Reach out to bloggers” as a tactic in your marketing and public relations plan this year? I assume that many of you would raise your hand and say, “yes!” There are still plenty of you who have not integrated bloggers into your outreach plans, but that is another post for another day.
For those of you reading and waiting to connect with bloggers this year, here is a link to a great post by David Wescott, “The Three R’s of Blogger Relations”. Wescott has an amazing network of bloggers and is a public affairs professional specializing in issues-based online communication and outreach. His blog is one to “bookmark.”
The highlight of this post for me is when he made the point that bloggers and entrepreneurs have quite a bit in common. Bloggers are “remarkably entrepreneurial.” If you want to really find out what makes a blogger tick,he says, “You might want to read up on entrepreneurship and what the best entrepreneurs have in common.” As always, the fastest way to build good relationships is on common ground.
This entry was posted on Sunday, January 20th, 2008 at 10:16 pm and is filed under Board of Advisors, Online. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
