Looking for where to start with your PR strategy? The best place to start is in your own backyard. The big goal is an appearance on Oprah, right? However, you’ve got to show her (and the rest of the media world) that you’ve got something worth talking about way before you make it to Oprah’s studio in Chicago. This applies to every other major national outlet, as well. Too often businesses want the whole enchilada and ignore the low-hanging fruit that builds credibility in their own market.
Check out the press we received in the market we started in. We’ve stayed persistent. We’ve become a source for local media, and we’ve built many ongoing relationships. In a market like San Francisco or New York, this type of leverage is harder to get. But we do not all live in San Francisco or New York. There are so many small to mid-size markets that make getting covered easy and approachable.
It takes time, but there are some huge benefits. Local PR has built my local brand, given me credibility on a larger scale, improved my SEO and produced great relationships. But it has also been the perfect training ground for moving to the next level. I’ve learned that I need to clasp my hands around my knees when I’m on TV (I have to keep them busy). I’ve learned how to push the cough button on the radio and how to pace phone interviews for different writers. But most of all, I’ve just gotten comfortable talking about my business, routine about my messaging and ready to do more.
So I’m ready for some national coverage this year. Oprah, where are you?
This entry was posted on Thursday, January 31st, 2008 at 7:23 am and is filed under PR Basics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.One Response to “Local, Local, Local!”
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February 11th, 2008 at 11:34 am
I liked your article, so many people want to get to the top so fast and don’t want to do it right and slowly work your way up. Thank you for your insite.
Jennifer Moore
Baking Bread LLC
www.bakingbreadllc.com
571-217-4502