A good source for quick tips from the perspective of someone who’s being “pitched” all the time: ProPRTips.com by Rafe Needleman.
Tip: Don’t call him Raffi
A few of my favorites:
- The flag on your email says, “Urgent.” My brain says, “Meh.”
- 90 percent of the phone calls I get are people asking if I got the press release they e-mailed. Yes, I got it. Did I read it? Maybe. Do I care? You’d know already.
Oh, wait. Here’s something new and even more annoying: A phone call from a PR person telling me she will be e-mailing me a press release later. Argh! Just send it!
- If your demo tells the story in 10 minutes, don’t drag it out to 30. If your new feature can be described in a one-paragraph e-mail, don’t send two pages of fluff.
- More conference etiquette: Don’t pitch me in the press room. I’m there to write. And you’re not press.
- I really could not care less if you advertise in my publication. Or if, after I write up your company, you stop advertising.
Enjoy!
This entry was posted on Monday, December 8th, 2008 at 10:06 am and is filed under PR Basics, Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.Leave a Reply
