Press Pass:

The inside scoop on all things PR

By Rachael Herrscher
Hey, CNN–This Story Might Just Cover Itself

Another example of how the way we consume media and information is changing every day. And yes, it’s yet another post about social media and Twitter.

If you are on Twitter, simply look at the top trending topics and click on #iranelection. I noticed this topic trending on Saturday night and have been watching in awe ever since. I’ve found the latest photos, articles, posts and voices from the inside keeping me up-to-date with the events surrounding Iran’s recent election. Accompanying many of those tweets you see hashtags like #CNNfail and frustration with the media’s coverage (or lack thereof) of this event.

Truthfully, as things progressed Saturday night, not much could be found on CNN.com about the unfolding events. Now I’m not suggesting that we, as individuals, replace the formal media, because I don’t want them to go away. I want their credibility, I want their standards, I want to go there to fact check and confirm. I want them to be correct. But can we demand that they be both correct and immediate at the same time? Yes, it’s tough–and we, as information consumers, are making it even tougher on them. However, they’ve got some catching up to do. If they don’t cover it, we will. On our blogs, in our networks, with our tweets–we’ll spread the word.

Where do you look for up-to-the-minute coverage on what’s happening to the world? This weekend I realized how much it had changed for me. Tweet!

This entry was posted on Monday, June 15th, 2009 at 12:43 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.




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